Media Buying

Buyer
AFFINITY WATER LIMITED
Value
£6,000,000
Closes
2 November 2026
Where
Hatfield, the North East
Type
Open tender

In plain English

Affinity Water is hiring a paid media company (or companies) to run advertising campaigns throughout the year, promoting water saving and behaviour change. The work covers strategy, planning, buying and running ads across TV, radio, digital and social media platforms, launching April 2027.

What the buyer wants

• Develop and manage paid media strategy across digital and offline channels (TV, radio, social media, performance digital) • Provide insight, analytics and optimisation to track campaign performance • Plan media channels, buy media slots and activate campaigns year-round • Support water reduction targets and behaviour change initiatives under the 'Keep Life Flowing' brand • Launch activity ready for April 2027 ahead of peak summer demand periods

Likely requirements

Our reading of the notice. Always check the tender documents.

This contract is worth £6 million and requires a strategic media agency with multi-channel capability (TV, radio, digital, social); a solo freelancer or small independent tradesperson will not be eligible. You must have proven large-scale campaign experience and established relationships with major media outlets.

How to bid

This is an open tender: any eligible business can respond directly to the buyer by the deadline, with no framework membership needed.

How to write a tender response

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