Creative Advertising Agency

Buyer
AFFINITY WATER LIMITED
Value
£3,200,000
Closes
2 November 2026
Where
Hatfield, the North East
Type
Open tender

In plain English

Affinity Water is hiring a creative advertising agency to manage and evolve their 'Keep Life Flowing' water conservation campaign. The agency will handle brand strategy, advertising creative, video production, social media, and behaviour change messaging to help meet water reduction targets.

What the buyer wants

• Develop and evolve the existing 'Keep Life Flowing' brand platform while protecting its visual identity and tone of voice • Create advertising creative across TV, radio, digital and social media channels • Produce high-quality video and digital content that responds to changing water resource conditions • Support Affinity Water's water saving and behaviour change objectives

Likely requirements

Our reading of the notice. Always check the tender documents.

This contract is almost certainly disqualified for small businesses: the £3.2 million budget, requirement for full-service creative production (TV, radio, digital), established campaign management expertise, and multi-channel delivery capabilities mean only large advertising agencies with significant production infrastructure can realistically bid.

How to bid

This is an open tender: any eligible business can respond directly to the buyer by the deadline, with no framework membership needed.

How to write a tender response

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