2026-843 CMM LEB and Pork Evaluation

This tender closed on 21 October 2026.

Buyer
AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
Value
£166,666
Closed
21 October 2026
Where
Coventry
Type
Open tender

In plain English

The Agriculture and Horticulture Development Board (AHDB) is buying retail analysis services to measure how well their marketing campaigns for British beef, lamb, dairy and pork are performing in shops. They need a data supplier to track sales and product-level information across two separate campaigns, with a total budget of £200,000.

What the buyer wants

• Supply robust retail sales data and analysis for beef, lamb and pork products down to specific cuts (for example, beef mince or pork mince) • Analyse campaign effectiveness and report results to show return on investment for AHDB's levy payers • Provide insights and recommendations to help AHDB optimise and plan future marketing campaigns

Requirements

What could rule a small business out: You will be disqualified if you do not already have access to a robust, established retail sales data service or have never worked as a retail data analyst, as AHDB specifically require a data supplier, not a general marketing agency.

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