Media Consumption Pathways and Trust

Buyer

Department for Culture, Media and Sport

Value

£1,500,000

Closes

6 November 2026

Where

London

Type

Open tender

In plain English

The Department for Culture, Media and Sport wants to commission a two-phase research project to understand how UK people consume media and what they trust. Phase 1 maps how audiences find and use information across news, social media and other sources; Phase 2 examines how trust in media is affected by concerns about misinformation and what impact this has on society.

What the buyer wants

• Conduct a behavioural cohort study or equivalent research methodology to map audience 'user pathways' across different media sources and demographics • Analyse and report on how people perceive trust in media based on their views about misinformation and disinformation • Assess the broader effects on viewer retention, social cohesion, and the integrity of the UK's information ecosystem

Likely requirements

Our reading of the notice. Always check the tender documents.

This is a specialist research contract worth £1.5 million over 3-4 years requiring advanced social science, behavioural research, and data analysis expertise; most small building and trade businesses would be unsuitable unless they operate as research consultancies.

How to bid

This is an open tender: any eligible business can respond directly to the buyer by the deadline, with no framework membership needed.

How to write a tender response

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