CRM partner agency tender

Buyer

SOUTH WESTERN RAILWAY LIMITED

Value

£1,378,656

Closes

15 December 2026

Where

London, the North East

Type

Open tender

In plain English

South Western Railway wants to hire a marketing agency to act as an extended team managing their customer relationship marketing (CRM). The agency will help plan customer journeys, analyse data, and run paid advertising campaigns across multiple channels to boost marketing effectiveness.

What the buyer wants

• Provide strategic marketing advice and customer journey mapping to improve CRM performance • Analyse customer data and audience insights • Plan and execute multi-channel paid media campaigns • Act as an extension of SWR's internal marketing team on an ongoing basis

Likely requirements

Our reading of the notice. Always check the tender documents.

This contract requires a specialist marketing agency with proven CRM, strategic planning, and multi-channel campaign expertise. Solo traders, builders, tradespeople and small businesses without dedicated marketing team resources will be disqualified.

How to bid

This is an open tender: any eligible business can respond directly to the buyer by the deadline, with no framework membership needed.

How to write a tender response

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