Connected Destinations – England’s Heartland
- Buyer
- WEST MIDLANDS GROWTH COMPANY LIMITED
- Value
- £93,000
- Closes
- 30 November 2026
- Where
- Birmingham, the West Midlands
- Type
- Open tender
In plain English
West Midlands Growth Company wants suppliers to help deliver year 1 of England's Heartland Connected Destinations project, running to the end of March 2027. The aim is to encourage visitors to travel out of London to places across the West Midlands, Bristol, Bath, Oxfordshire, Herefordshire, Worcestershire and Warwickshire by public transport, and to build bookable tourism products for travel trade buyers. The work is split into three lots, and suppliers can bid for one, several or all of them.
What the buyer wants
• Lot 1: Carry out a full review and update of the existing visitor product and experience audit across the project area, covering attractions, experiences, activities and accommodation, and identify opportunities for commercially viable travel trade itineraries. • Lot 2: Identify, engage and build working relationships with UK-based Destination Management Companies, ground handlers and other travel trade partners who can develop and sell new itineraries across England's Heartland destinations. • Lot 3: Develop a business recruitment and engagement plan for tourism businesses, including proposed timelines and an approach to engaging them (the notice text for this lot is cut off).
Lots
- LOT 1 – Product & Experience Audit
- LOT 2 – Commercial Partnership Development & Market Testing
- LOT 3 – Product & Experience Business Support & Development
Requirements
What could rule a small business out: The notice does not list specific qualifying criteria, but it requires a full proposal, pricing information and mandatory supplier information, and the work depends on existing tourism industry knowledge and established relationships with UK travel trade partners, which may rule out firms without them.
Always check the tender documents.
How to bid
This is an open tender: any eligible business can respond directly to the buyer by the deadline, with no framework membership needed.
Where to apply
Bids go through In-Tend. Make a free account there, then search for this tender's title.
Questions about this tender? Email the buyer at procurement@wmgrowth.com.
How to write a tender response
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