CM3601 Marketing Services

Buyer
YORKSHIRE WATER SERVICES LIMITED
Value
£14,250,000
Closes
13 November 2026
Where
Leeds
Type
Sets up a framework (suppliers apply to join)

In plain English

Yorkshire Water, the water and wastewater company for Yorkshire, is setting up a framework (an approved list of suppliers) for marketing and communications work worth about £14.25 million. Suppliers on the list can then be asked to take on individual projects, such as campaigns, creative work, digital and social media, or buying advertising space.

What the buyer wants

• Show you can plan, create and deliver marketing campaigns that build customer trust and promote water efficiency, environmental protection and service information, with clear measures of results. • For Lot 1 (Brand and Marketing Services), provide strategy, creative, content and customer engagement work, including freelance content and creative support. • For Lot 2 (Media Buying and Media Services), show media strategy, planning, buying and optimisation skills, and provide clear, transparent evidence of how media money is spent and performance is measured.

Lots

Likely requirements

Our reading of the notice. Always check the tender documents.

The framework is worth about £14.25 million across all lots and expects large-scale media buying, proven experience with major utility or regulated-sector clients, and strong financial standing, which will likely rule out most small agencies that have not worked at this scale before.

How to bid

This is a framework: the buyer picks a set of suppliers now and awards work to them over several years. If you are not on it when it is awarded, you usually cannot win work from it until it is re-tendered, so this is the window to bid.

How framework contracts work

More open tenders from YORKSHIRE WATER SERVICES LIMITED

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